The Rise of Prepaid Service and What It Means for the U.S. Wireless Market


Long gone are the days when mobile phone users had to enter into binding two-year contracts in order to obtain wireless services. While many users do still choose to go this route, more and more are opting for prepaid services instead because of both greater flexibility and more affordable costs.

New Options for Users

In the early days of mobile phones, contract plans were pretty much the only option users had available to them. That is no longer the case. Many of the major players in the industry, including AT&T, T-Mobile, Verizon and Sprint, now offer prepaid options. In addition, there are a growing number of other networks that offer their services strictly on a prepaid basis.

While the prepaid model has long enjoyed a strong foothold in countries like Australia and the U.K., it has only begun to catch on in the U.S. A major contributor to this growing trend is the increasing price-consciousness of many Americans, particularly Millennials. Younger buyers are more inclined than their predecessors to seek out more affordable rates for their wireless services.

Greater Flexibility in Wireless Services

In recent years, the availability and functionality of prepaid wireless carriers has grown by leaps and bounds to the point where their wireless offerings are virtually indistinguishable from those offered by the major carriers. In addition, the availability of popular phones in unlocked versions lets prepaid users choose any phone they like rather than being stuck with a limited range of options that a particular network offers.

Another key feature of prepaid wireless that users love is the ability to pay only for the services that they actually use. Rather than purchasing an expensive contract plan with an exorbitant amount of data, users can purchase smaller amounts and then purchase more when they run out. This can save them a lot of money on unused data or calls in the long run as they no longer need to pay for data that disappears at the end of the month, only to start over again the following month.

Get In Now!

It is unlikely that this trend towards prepaid services will abate any time soon, so wireless retailers need to take notice. Here at Wireless Management Group, we are at the forefront of the prepaid wireless industry and are rapidly expanding throughout the country. Now is the time to get involved with this growing opportunity, so get in touch with us today to learn more about our franchise opportunities.